BOSTON, MA (CNN) — Super Bowl season is often when companies launch new advertising campaigns.
They’re designed to sell products, but also often hold a mirror to reflect where society is at a given time.
Gillette released a new ad on its social media account this week that draws inspiration from the MeToo movement.
Long known for its “The Best A Man Can Get” slogan, the razor manufacturer is now asking: “Is this the best a man can get?”
The almost two minute long video tackles issues like bullying, sexual harassment and toxic masculinity.
Many are praising the clip, while others are threatening to boycott the company.
Gillette officials say they wanted to spark debate to inspire change.
Consumer goods giant Procter and Gamble, which owns Gillette, has a history of thought-provoking campaigns.
It’s “Always” feminine hygiene brand questioned what it means to do something “like a girl” and the “Pantene” hair care brand showed NFL players braiding their daughters’ hair.
It is not known if the company will air a commercial from this campaign during the super bowl.