There has never been a rollout quite like the one for Obama’s memoir “Becoming,” with stops including the Pepsi Center in Denver and American Airlines Center in Dallas.
While popular authors have been likened to rock stars for years, Obama is the first to promote her book on a scale common for top musical performers, even using the entertainment company Live Nation. The book is scheduled to be released Nov. 13.
“Mrs. Obama wanted to make her tour as accessible as possible,” Tara Traub, senior vice president of Live Nation Touring, said in a statement Friday. “The Live Nation team also knew the demand for her tour would be extraordinary. For these reasons, we knew an arena tour would maximize the number of people who will be able to join this unforgettable conversation with Mrs. Obama.”
While the traditional bookstore reading is usually free and might be called a success if a few dozen show up, Obama’s appearances will be at venues of 15,000 and higher in capacity, with tickets that range from just under $30 to $3,000.
Some fans will attend for free. VIP tickets include the chance to meet Obama. Ten percent of tickets at each event will be donated to “local charities, schools and community groups in each city the tour visits.”
Tickets have been selling so quickly that this week, Live Nation added two additional events, at Barclays Center in New York City and Capitol One Arena in Washington.
“Truly humbled by the response to my upcoming book tour,” Obama tweeted Thursday.