More than a quarter of people think Santa should be female, gender neutral

U.S. & World
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ALBANY, NY (NEWS10) – Graphic design company GraphicSprings conducted a survey on rebranding Santa to make him more modern.

Respondents said they would modernize Santa by ditching his iconic suit with some skinny jeans, trainers, have tattoos, and a hover board.

Twenty-seven percent of respondents also said Santa should be either a woman or gender neutral if he was to be rebranded.

For the survey, GraphicSprings asked 400 people to provide suggestions on how they would rebrand Santa. A selection of the most popular responses was then voted on by 4,000 people in the United States and United Kingdom.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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