April Fool’s Day is back and so are the company pranks

U.S. & World

COLUMBUS, Ohio (WCMH) – If you see a story you find strange today, especially one involving a favorite food brand, we want to remind you – it’s April Fool’s Day.

Over the past few years, it’s become a trend for brands to release “fake news” about new products or services on or around April 1. These stories can garner some extra publicity – and induce groans or chuckles depending on how well the humor hits the mark.

We’ve compiled a list of some April Fool’s items being touted for 2021 for your enjoyment.

White Castle’s Relax & Rejuvenate Bath Collection

According to the burger chain’s news release, “The 100-year-old family-owned company says that on April 1, it will introduce three bath products created to look and smell like its famous Original Slider.”

The Columbus-based company goes on to add these product details:

  • Bath onions – Similar to bath bombs, White Castle’s bath onions are dissolved in a hot, freshly drawn bath, creating that soothing, one-of-a-kind aroma of steam-grilled onions.
  • Scrub patty – This square loofah sponge has five holes, just like a Slider. Lather it up with body wash and it becomes a pampering at-home spa treatment.
  • Steamy sheet mask – This moisturizing steamy sheet mask recreates the regenerative properties of White Castle’s world-famous steamed buns.

Green Giant® and PEEPS® Limited-Edition Cauliflower Flavored Marshmallow Bunnies

This announcement might have people wrinkling their noses and scratching their heads. With a quote from the PEEPS brand manager that references the “cauliflower trend,” it’s easy to understand why some could second-guess whether it’s true or not.

“The cauliflower trend is hard to miss – these days we see it being used in everything from pizza crusts to tots and beyond,” said Caitlin Servian, PEEPS® Brand Manager. “We thought it was time for PEEPS® to get in on the fun, which is why we teamed up with a leading brand in vegetable innovation, Green Giant, to bring this unique product offering to fans across the country.”

V by Velveeta

Kraft got into the game this year by promoting a Velveeta skincare line.

A video on YouTube promoting the line suggests you can now, “Immerse yourself in the serenity of smoothness.”

A matching website offers the opportunity to “join the waitlist,” and displays a daily moisturizer, night cream and renewal serum.

TGI Friday’s CEO joins the circus

TGI Friday’s release states, CEO Ray Blanchette, “is fulfilling his childhood dream of becoming a high-wire artist.”

The announcement includes a statement from Blanchette, identifying him as the “former CEO.”

“The art of tightrope walking has been a fueling passion of mine for years. I always wanted to run away to join the circus as a young child, but the norm was joining the corporate world, and I left those dreams behind,” said former CEO Ray Blanchette. “I’m extremely proud of the work my team has accomplished during my time at TGI Fridays, but now it’s time for me to move onto new heights.”

But, as it turns out, the company’s message isn’t just solely for laughs. TGI Fridays is advertising its “Under the Big Top” offerings which include an expanded outdoor dining area, “over-the-top menu items” and “family-fun activities.” 

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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