About an hour before the OSU Buckeyes won the 2019 Rose Bowl Zachary Traxler, CEO of Traxler Printing, received the phone call to go to print.
The go-ahead to begin production on about 8,000 OSU Rose Bowl t-shirts and the difference between money in the pockets of his 40 employees.
When asked what happens if the Buckeyes lose, Traxler replied, “We all go home.”
And there’s plenty of pre-call prep even after creating the 5 T-shirt designs with 12 color variations.
Sizes are sorted.
Ink is inserted.
Screens are set.
“It’s a lot of setup work that you kind of lose out on but we’re counting on them winning,” Traxler said.
Traxler’s had the contract with OSU football apparel license holder ‘Top of the World’ for 5 of the 8-years he’s been in business.
He earned the job, he says, because he’s smaller than other local and national printers and his team is lean, efficient and precise.
“It’s not hard you’ve just got to be really technical with what you do and focus on quality and the customer relationship and that’s what got us here today,” he said.
A self-described ‘through and through Buckeye fan, It’s a job Traxler says his heart’s in and one that guarantees paychecks for his roughly 40 employees during traditionally slow winter months for printers.
“This is our slow season the opportunity to print something hot market when we’re normally laying off jobs in the winter season after Christmas just ensures everyone here has a little extra money until March,” he said.
His delivery deadline is Wednesday morning at 11:00 a.m., just 14-hours after OSU delivered their Rose Bowl victory.
Traxler says the t-shirts will be available for purchase in Central Ohio in every major grocery store, Conrads, Buckeye Corner, Conrads and Lids stores.