COLUMBUS, Ohio (COLUMBUS BUSINESS FIRST) — Victoria’s Secret Pink is doing something it’s never done in its 20-year history: using a man to promote the brand.

The Columbus-based retailer last year announced plans for a gender-neutral collection of apparel including shorts, t-shirts, sweats and more.

On Tuesday, Victoria’s said actor and producer Darren Barnet, best known for the Netflix series Never Have I Ever, will be its first-ever celebrity male brand ambassador.

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