COLUMBUS, Ohio (COLUMBUS BUSINESS FIRST) — White Castle’s newest culinary innovation isn’t on restaurant menus; it’s in the grocer’s freezer.

The Columbus-based restaurant and food products company and its frozen food partner Bellisio Foods this month released White Castle Bites.

It’s a new name, but a simple concept. Imagine a pizza roll, but instead of pepperoni, cheese and pizza sauce, it’s stuffed with White Castle’s signature beef, onions and, for those who opt for the cheeseburger flavor, cheese.

The creation is not just a new idea for White Castle; it’s a new approach.

For more on this story, go to ColumbusBusinessFirst.com.