Digital advertising has come a long way since the first banner ads were introduced to the web in 1994. Legend has it that the very first one of these ads was from AT&T. The ad asked, “Have you ever clicked your mouse right HERE? You will.” And digital advertising was born.
Digital Marketing in 2018
Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, according to eMarketer U.S. digital ad spending topped $83 billion in 2017, representing an increase of 16%. Digital advertising today is now more sophisticated, personalized, and relevant. Consumers spend more time online than ever before and digital advertising offers an ideal way to reach multi-device, multi-channel consumers.
The Importance Of Understanding Digital Trends And Solutions
In a 2017 study by BrandScience and Microsoft, it was shown online advertising not only delivers excellent ROI itself but also makes other media spend work harder. When the researchers compared the difference in ROI performance between studies that have an online element and those that do not, the results were striking — *adding online to the media mix has a positive impact on the campaign ROI for all media, from a delta of +4% for radio to +51% for outdoor and an astonishing +70% for television.
Are You Responsible for deciding how to break through the clutter?
Marketers are now faced with an everchanging industry because the online world continues to change rapidly. As we continue to change the way people interact online, Marketers are faced with deciding how to break through the clutter.
What does HYFN Local do?
HYFN Local (formerly Lin Digital) is one of the nation’s largest full service digital agencies. We handle all aspects of digital media buying, planning, strategy, activation and optimization across all disciplines. Social, Display, Email Search, Video, SEO, Reputation Management and Digital ad creative. HYFN Local works with national and regional brands across the nation, but our sweet spot as a market leader in local advertising is with small and medium size local businesses. Our digital media solutions and best-in-class suite of advertising products are fueled by industry-leading data providers and ad quality monitoring systems that drive meaningful business results.
What makes HYFN Local unique?
We bring transparency, fairness, and scale to local advertising.
- Single point of contact for a full suite of local digital ad products
- Commitment to quality
- Team of experts knowledgeable about industry trends
- Wide audience reach (ties to Nexstar portfolio)
- Premium partnerships
- Access to robust reporting & metrics tools
- Unique first-party and O&O data in-house
- Compliance to strict industry media verification standards (viewability, IVT-free billing, brand safety)
Digital is in our DNA
HFYN Local is in its 16th. year as a pure play digital agency and our staff has hundreds of years in combined experience while continuing to be stitched into the fabric of New Technology and Forward thinking. Based in Austin which is now considered the Tech Capital of the US. Facebook, Google and Apple all have regional headquarters in Austin. Apple has more employees working in Austin than in Silicon Valley
We have forged quality partnerships with Google and Facebook. We are a Exclusive Premier Google Partner, only 30 companies in the country have that distinction and less then 3% of Digital Agencies. Facebook Business Partner-FB Marketing Partners are painstakingly vetted not only for capability and expertise, but also for a solid track record of success
Secure and Protected
We have partnered with MOAT (just like the function) we protect every digital ad from Fake Impressions, questionable sites, and Cyber BOTS. We NOW guarantee 100% by padding the campaign to over deliver to make up for false impressions.
To get your business started with HYFN Local, submit the form above or you can contact our Digital Advertising Sales Manager Phillip Kumar directly at firstname.lastname@example.org or at 614-261-4741.