In 1977, the docu-film Pumping Iron was groundbreaking for the world of bodybuilding. Not only did the film catapult Arnold Schwarzenegger into the spotlight, but it also brought new light to bodybuilding as a sport.
In the past 36 years, the world of body building has changed significantly into a big business. Corporate sponsors, endorsement deals and television contracts put these athletes in the public eye.
What isn't as public is the story off the stage; the struggles, the training and the total lifestyle change that the top competitors go through.
With this in mind Vlad Yudin has created Generation Iron. It's a new film meant to introduce mainstream audiences to the competitors off stage lives and personalities.
"If you watch bodybuilding, they don't show the emotional element to these guys. That's our main concern in this film," said Yudin.
In the making of generation Iron, Yudin's team followed seven of the top competitors from around the world.
"This film is about body building; but it's more about these specific characters. It's mostly about the charters what they go through and what motivates them in life to do this," said Yudin.
The film is scheduled for theatrical release in the fall but the creators will be in town promoting it this weekend.
Meet the film stars and see a preview of Generation Iron through Sunday at the Arnold Sports Festival being held at the Columbus Convention Center.